We were approached by Fujifilm to prepare a campaign for the photo printing side of their business. The concept was to produce 2 x videos that included a dream sequence of our talent reflecting on past memories as she scrolled through her physical printed photos and then to include a second video that was more practical on the method to get photographs printed.
We worked closely with Fujifilm marketing representatives to produce the creative, choose a location, source the talent and plan the shoot storyboard and shot list. We shot the entire sequence for both videos in a full day shoot on location and then produced the final edit.
This has been a very successful campaign so far. After just 2 weeks we heard that the campaign had seen over 47,000 unique views and the good news is the average view time across both videos is 40 seconds (for a 60 second video) which is truly outstanding engagement when considering this is being played on social media platforms where attention spans are historically very short.
We are excited to be partnering up with Fuji to produce more of their advertorial, social and online marketing content in future.