Transforming a creative concept into reality is no small feat…
Whilst most of us possess the ability to envision great ideas and ignite innovation in our hearts and minds – bridging the gap between imagination and manifestation presents complex challenges for many.
That’s where the synergy of having a production partner with creative expertise and art direction know-how is truly invaluable. Let’s face it, an idea on paper is nothing much without meticulous execution.
Our founder and lead creative Michael puts it this way; “As an art director and video producer myself, with over 10 years of experience bringing creative projects to life, I specialise in guiding my clients’ vision through every stage of creative and production, ensuring it can be built out into tangible and marketable deliverables, that will garner real results.”
Honestly, we see a lot of really great content out there…
However, if you peel back the curtain just a little bit, what might look the part creatively, may be doing diddley squat to the bottom line. And we’ve actually seen it first hand, time and time again. To counteract this phenomena, we’ve tried to stay humble in our creative approach, not acting like a big agency with crafty ideas that might make us look good. Instead, we’ve chosen to keep consistent in our approach of being a conduit for growth for our clients.
To this very day, 10 years in, we still exist to engage and inspire our clients to believe in their own vision, whilst adequately utilising available resources, to produce exciting visuals that foster transformation.
Take for example our video content produced for Coral Homes that was strategically embedded into their HIA Award submissions in 2020 and 2021. This level of meticulous execution, combined with their excellence in building, led them to back to back Professional Major Builder QLD award title wins in both of those years.
Or look to our work with Origin Energy and the way that we were able to seamlessly embed educational video elements we produced into Origin’s own learning platform to assist in bringing greater cultural awareness of Australia’s Indigenous Communities to the organisation. The program, along with our embedded content, went on to win an Australian Institute of Training and Development Excellence Award for Best Diversity & Inclusion Program in 2021.
It’s results like this that we strive to delivery for our clients time and time again.
Whether you’re head of marketing, striving to captivate your target audience or a business leader aiming to disrupt an industry, bringing your ideas to fruition is paramount. Through strategic art direction, meticulous video production, photography and a strong flare for high quality editing we can bring your concepts to life whilst elevating your brand story to leave a lasting impact on your audience and produce tangible results to your bottom line.
By sharing some behind-the-scenes glimpses of Michael‘s role as art director in a pharmaceutical product photography campaign, we invite you to witness the transformative power of creative collaboration. Together, let’s turn your vision into reality.
From the @pendula team
